Rob Palmberg has served as Dairyland's Vice President, Strategic Planning since June 5, 2017. In this role, he oversees corporate business planning activities, power supply planning, energy marketing and trading, as well as MISO operations.
Palmberg joined Dairyland as a Project Engineer in September 1995. He has also served as Manager, Generation Engineering; and Director, Generation Support Services. Palmberg was promoted to the position of Vice President, Generation, in May 2012.
Palmberg is a graduate of Marquette University with a degree in Mechanical Engineering. He earned his MBA from the University of Wisconsin-La Crosse. He is active in the La Crosse community, being named the Great Rivers United Way's 2018-19 Campaign Co-Chair.
Prior to joining Dairyland, Palmberg was employed by Commonwealth Edison in both quality assurance and plant engineering roles.